TMU UX
Toronto Metropolitan University UX Club
Year
2024
Type of Project
Client Work
My Role
Design Associate
Role
Created and assisted in the development of social media content and brand assets for TMU UX. Collaborated with fellow designers, marketing members, and the VP of Design to complete assigned projects within deadlines using Figma, Illustrator, and Photoshop.
Brand Identity
TMU UX underwent a rebrand to establish a more professional and modern visual identity. Explored multiple colour palettes and typography directions before refining the final concept through feedback and iteration. The result was a sleek and cohesive brand identity that better reflects the club's evolving direction.
Understanding UX Design
Designed an Instagram carousel post aimed at introducing UX design to students who were interested in the field but unsure where to begin. Using TMU UX's visual identity, the carousel was created to communicate information in a clean, engaging, and easy-to-follow format.
Meet The Team
To introduce the newly formed TMU UX team, a series of Instagram carousel posts was designed for each department. The layouts were created to present members in a visually engaging and organized way, making it easier for students to become familiar with the club and its team members.
Conclusive
Being a Design Associate at TMU UX provided valuable experience working within a collaborative team environment alongside designers, marketing members, and club executives. Contributing to multiple projects helped strengthen my communication and time management skills while balancing deadlines and feedback cycles. It also gave me the opportunity to continuously practice and refine my visual design abilities, gaining hands-on experience creating assets that aligned with both project goals and brand guidelines.